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Building in Real Time.

Thank you for being here. I hope to share value, be honest about the journey, and inspire you to start your own business.


A weekly newsletter documenting my journey building Tenth Muse. Sharing lessons on brand, operations, content, and growth, alongside motherhood, and how I grew it from a side project during a corporate job to a full-time business.

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Posts
May 19

🗞️ Starting a Business While Working a 9 - 5

People will sometimes ask me how I started my business while working a full-time job, and honestly, I didn’t have some extreme routine or perfect schedule. I just became really intentional with the small pockets of time I did have. A lot of people think starting a business means quitting your job, working around the clock, or suddenly having endless free time. But for most people, that’s not reality. I built my brand during evenings, weekends, and the random hours in between. What helped most...

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May 05

🗞️ Learning Over Knowing

Apr 21

🗞️ The Power of the Pop-Up Market

Apr 16

🗞️ A quick introduction and how it all began

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